Corporate News

Clayton Releases Infographic to Guide Customers through the Home Buying Experience

National homebuilder delivers extraordinary customer experience by providing educational tools for buying a new home

January 11, 2017

MARYVILLE, Tenn., Jan. 11, 2017 /PRNewswire/ -- Clayton, one of the largest builders of manufactured, modular and site-built homes combined, has made a commitment to seek opportunities to make the home buying process an outstanding experience for customers during every single step. To deliver on this commitment, the company is pleased to announce the release of an infographic to guide the customer through the experience of shopping for a home.

The infographic walks customers through the complete "homebuyer's journey," from browsing the website all the way to becoming a home owner. Clayton already offers many tools for navigating the homeownership process on its website, including a Learn page that provides helpful articles and videos that educate customers on what they can expect prior to visiting a Home Center and after completing the home purchase.

2017 Homebuying Infographic for manufactured housing

"The Learn section of is full of helpful resources and guides for homebuyers," Clayton CEO Kevin Clayton said. "We want people to know what to expect at every step of the way because a better informed customer creates an empowered homebuyer. When the process is demystified, our customers are able to better make informed decisions and truly enjoy the journey of finding, designing and buying a Clayton Built™ home that is perfect for their families."

Clayton has committed itself to providing an exemplary home-buying experience through the unveiling of its newest customer experience initiative: the "Building Happyness." This mantra reminds Clayton team members that every customer touchpoint is an opportunity to make the experience extraordinary. By being transparent with its customer experience initiatives, Clayton wants to provide customers with a positive experience when purchasing a home through Clayton Homes.

"We are always looking to provide the best customer experience possible at every step of the home-buying process," Clayton said. "As a company providing the dream of home ownership, we are responsible with helping each customer in their pursuit of happiness. We will deliver an outstanding experience by continuing to push ourselves to focus on innovation, sustainability, quality and durability."

Visit the Clayton website to learn more about the homebuilder and to find all of its home-buying tools, including the customer experience infographic.

About Clayton
Founded in 1956, Clayton is committed to opening doors to a better life and building happyness® through homeownership. As a diverse builder committed to quality and durability, Clayton offers traditional site-built homes and off-site built housing – including modular homes, manufactured homes, CrossMod® homes, tiny homes, college dormitories, military barracks and apartments. All Clayton Built® homes are proudly designed and constructed in America. In 2022, Clayton built 62,620 homes across the country. Clayton is a Berkshire Hathaway company. For more information, visit
*CrossMod is a registered trademark of the Manufactured Housing Institute. *