National Home Builder Launches Clayton Built™ Storytelling' Campaign
February 11, 20161 min read
Homeowner Video Series Reinforces Clayton Purpose of Opening Doors to a Better Life
MARYVILLE, Tenn., Feb. 11, 2016 /PRNewswire/ -- Clayton, one of America's largest homebuilders, announced the launch of a customer-driven Clayton Built™ Storytelling' initiative. The video series reinforces the national homebuilder's purpose of opening doors to a better life, one home a time, through the eyes of manufactured and modular homeowners across America. The goal of the series is to tell the before and after stories of real customers who purchased Clayton Built™ homes.
Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7716451-clayton-homes-storytelling-campaign/
The first video in the series tells the story of long-time spouses, Lucille and Lee Allen, as they reflect on the past 10 years of living in a Clayton Built™ home. The couple recounts this pivotal point in their lives and the excitement they experienced as their new home was delivered. They marvel as the home is built in steps by trained craftsmen and assembled in two sections at the final home site.
“Becoming a homeowner is a huge lifetime decision,” says Kevin Clayton, CEO of Clayton Homes. “When you choose to buy a Clayton Built™ home, you are choosing to get great value and affordability with an outstanding customer experience. To have that feeling looking back years later and knowing you made the right choice for your family is absolutely incredible.”
About Clayton
Clayton was founded in 1956 and is proud of its history of providing affordable, quality homes. The Company is a diverse builder offering traditional site-built homes, modular homes, manufactured housing, "tiny" homes, college dormitories, military barracks and apartments. In 2015, Clayton built more than 34,000 homes. For more information, visit claytonhomes.com.