HomeNewsroomPress releasesClayton® Wins Telly Award for Arbor Day Foundation Partnership Video

Clayton® Wins Telly Award for Arbor Day Foundation Partnership Video

July 22, 20252 min read

Award-winning video spotlights reforestation efforts and purpose-driven storytelling

MARYVILLE, Tenn. July 22, 2025,- Clayton®, a leading national builder of single-family attainable housing, has been named a Silver Winner in the Branded Content Sustainability category for branded video content in the prestigious 46th annual Telly Awards. The Telly Awards honor “excellence in video and television” content and are judged by leaders from video platforms, television, streaming networks and production companies. Clayton received the recognition for its video highlighting its partnership with the Arbor Day Foundation in New River Gorge National Park.

Clayton won in its category for a video showcasing a reforestation project focused on helping restore native forest on former coal mine lands with the Arbor Day Foundation™. The project included planting 60,000 trees in areas of Kentucky and West Virginia, including the New River Gorge National Park. This brand storytelling effort showcases a glimpse into Clayton’s partnership with the Arbor Day Foundation, which has resulted in over 5 million trees planted through 34 reforestation projects, resulting in over 11,200 acres of restored land since 2022.

About Clayton

Founded in 1956, Clayton is a leading single-family, values-driven home builder committed to opening doors to a better life through homeownership. The company’s portfolio includes a comprehensive range of site-built, modern manufactured, Tiny, CrossMod® and modular housing. In 2025, Clayton built more than 59,000 homes nationwide. Clayton remains committed to delivering attainable, sustainably-built housing with a lower cost of homeownership and creating world-class experience for customers and team members. For more information, visit claytonhomes.com.
CrossMod is a registered certification mark of the Manufactured Housing Institute.

“As a national home builder, we believe in the importance of building a better tomorrow, both in how we operate but also how we impact the communities we serve. Storytelling is a powerful way for us to amplify our partners and inspire action from others,” said William Jenkins, VP of Sustainability at Clayton. “We are incredibly proud of our partnership with the Arbor Day Foundation and their planting partners, and we are honored by this recognition from the Telly Awards.”

“We’re excited to explore the power of brand storytelling at Clayton with video, and this Telly Award recognition is a meaningful step in that journey,” said Kevin Keck, Communications Content Strategist at Clayton. “Our partnership with the Arbor Day Foundation deeply aligns with our do good company value, making the New River Gorge project such a natural story for us to elevate.”

The Telly Awards had over 13,000 entries this year, including winners like Pixar Animation Studios, Hearst Media, ESPN, LinkedIn Corporation, North Atlantic Treaty Organization, MTV Entertainment Studios, National Aeronautics and Space Administration and more. Other Silver Winners in Clayton’s category include Amazon and CooperVision.*

“Our industry is experimenting with new technologies like never before, shaping truly compelling stories to draw attention to some of the world’s most pressing issues,” shares Telly Awards Managing Director Amanda Needham.

To learn more about Clayton’s recognition and this year’s winners, visit TellyAwards.com.