Clayton® Wins Telly Award for Arbor Day Foundation Partnership Video

MARYVILLE, Tenn. July 22, 2025,- Clayton®, a leading national builder of single-family attainable housing, has been named a Silver Winner in the Branded Content Sustainability category for branded video content in the prestigious 46th annual Telly Awards. The Telly Awards honor “excellence in video and television” content and are judged by leaders from video platforms, television, streaming networks and production companies. Clayton received the recognition for its video highlighting its partnership with the Arbor Day Foundation in New River Gorge National Park.

Clayton won in its category for a video showcasing a reforestation project focused on helping restore native forest on former coal mine lands with the Arbor Day Foundation™. The project included planting 60,000 trees in areas of Kentucky and West Virginia, including the New River Gorge National Park. This brand storytelling effort showcases a glimpse into Clayton’s partnership with the Arbor Day Foundation, which has resulted in over 5 million trees planted through 34 reforestation projects, resulting in over 11,200 acres of restored land since 2022.

“As a national home builder, we believe in the importance of building a better tomorrow, both in how we operate but also how we impact the communities we serve. Storytelling is a powerful way for us to amplify our partners and inspire action from others,” said William Jenkins, VP of Sustainability at Clayton. “We are incredibly proud of our partnership with the Arbor Day Foundation and their planting partners, and we are honored by this recognition from the Telly Awards.”

“We’re excited to explore the power of brand storytelling at Clayton with video, and this Telly Award recognition is a meaningful step in that journey,” said Kevin Keck, Communications Content Strategist at Clayton. “Our partnership with the Arbor Day Foundation deeply aligns with our do good company value, making the New River Gorge project such a natural story for us to elevate.”

The Telly Awards had over 13,000 entries this year, including winners like Pixar Animation Studios, Hearst Media, ESPN, LinkedIn Corporation, North Atlantic Treaty Organization, MTV Entertainment Studios, National Aeronautics and Space Administration and more. Other Silver Winners in Clayton’s category include Amazon and CooperVision.*

“Our industry is experimenting with new technologies like never before, shaping truly compelling stories to draw attention to some of the world’s most pressing issues,” shares Telly Awards Managing Director Amanda Needham.

To learn more about Clayton’s recognition and this year’s winners, visit TellyAwards.com.

About Clayton
Founded in 1956, Clayton is committed to opening doors to a better life through homeownership. Clayton is a leading single-family, values-driven home builder dedicated to attainable housing, sustainable practices, and creating a world-class experience for customers and team members. The company’s portfolio includes a comprehensive range of site-built, modern manufactured, Tiny, CrossMod® and modular housing. In 2024, Clayton built more than 60,000 homes across the country. For more information, visit claytonhomes.com.
CrossMod is a registered certification mark of the Manufactured Housing Institute.

About the Arbor Day Foundation
The Arbor Day Foundation is a global nonprofit inspiring people to plant, nurture, and celebrate trees. They foster a growing community of more than 1 million leaders, innovators, planters, and supporters united by their bold belief that a more hopeful future can be shaped through the power of trees. For more than 50 years, they’ve answered critical need with action, planting more than half a billion trees alongside their partners. And this is only the beginning.

The Arbor Day Foundation is a 501(c)(3) nonprofit pursuing a future where all life flourishes through the power of trees. Learn more at arborday.org.

About The Telly Awards
The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multi-screen industry The Telly Awards celebrates. Partners of The Telly Awards include NAB, RunwayML AIFF, ReelAbilities Film Festival, Film Fatales, FWD-Doc, Stash, Production Hub, Ghetto Film School, Future of Film, We Are Parable, Video Consortium, SeriesFest and Green The Bid.