HomeNewsroomPress releasesClayton to Unveil 'Have It Made' Campaign Promoting Homeownership

Clayton to Unveil 'Have It Made' Campaign Promoting Homeownership

September 1, 20172 min read

National homebuilder encourages home buyers to consider Clayton Built® homes as solution to affordable housing crisis

MARYVILLE, Tenn., Sept. 1, 2017 /PRNewswire/ -- Clayton, one of the largest home builders in America, is kicking off its biggest marketing campaign to date focused on how its building process can help provide affordable housing to hardworking families.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8011655-clayton-have-it-made-homeownership/

The Have It Made® initiative will launch nationwide on Sept. 2 with a 60-second commercial that will air during the season opening football game between The University of Alabama and Florida State University. The campaign represents the company’s mission to provide homeowners with quality-built, innovative homes.

“We want to share our message about the importance of homeownership to families across the nation,” said Kevin Clayton, CEO of Clayton Homes. “With the cost of homes skyrocketing, we want people to know that buying a beautiful new home at an affordable price is still an attainable dream for Americans.”

The company partnered with Boulder, Colo. ad agency Made to create the campaign that will focus on one message: Clayton Built® homes are a solution to the growing need for affordable housing in this country. According to the US Census Bureau, the average cost of a new single family site-built home with land is

About Clayton

Founded in 1956, Clayton is committed to opening doors to a better life and building happyness® through homeownership. As a diverse builder committed to quality and durability, Clayton offers traditional site-built homes and off-site built housing – including modular homes, manufactured homes, CrossMod® homes, tiny homes, college dormitories, military barracks and apartments. All Clayton Built® homes are proudly designed and constructed in America. In 2022, Clayton built 62,620 homes across the country. Clayton is a Berkshire Hathaway company. For more information, visit claytonhomes.com.*CrossMod is a registered trademark of the Manufactured Housing Institute. *

Have It Made® challenges the outdated stigma associated with homes built in home building facilities and delivered in sections to their final locations. Clayton Built® homes are constructed indoors to avoid water damage and weather delays while creating long-term value from the use of economies of scale. The homes are built to highly regulated building standards which means that every home undergoes both comprehensive internal inspections as well as a third party inspection at some point in the construction process to ensure quality.