Clayton Home Building Group Rebrands TRU Homes® Division

MARYVILLE, Tenn., Dec. 22, 2017 /PRNewswire/ -- Clayton home building group, one of the largest home builders in America, is unveiling the rebrand of its TRU Homes® line to deliver a solution to the affordable housing crisis.

Previously known as TRU mh®, TRU Homes® is not only changing its logo, it is focusing on educating and empowering potential home buyers on the value of homeownership. The company's website has been updated to feature a variety of home buyer resources, including "learn" sections, virtual tours and retail locators.

Homeownership provides a range of health, community and quality of life benefits. In 2017, the average cost of a new-single family constructed home with land in America is nearing $385,0001. Unfortunately, for millions of Americans, the dream of owning a home can be too expensive and burdensome for low or moderate-income families to afford. Housing costs are increasing while household incomes are staying the same.

TRU Homes provides many people a chance at homeownership with home models starting at below $40,000 (without land) plus required delivery and installation, taxes, and sales fees. Through the innovative, lean building processes designed to construct simple, space efficient homes, TRU Homes is able to drive down housing prices. Factory-select materials are purchased in bulk, meaning TRU Homes are built using a cost-efficient process that does not sacrifice quality.

"We believe homeownership is one of the most valuable achievements in a person's life." Clayton home building group president, Keith Holdbrooks said. "TRU Homes is committed to providing a much-needed solution for families looking to find quality, affordable housing. Their efficient processes allow them to build sustainable homes meeting federal building codes, assuring strength, durability, energy efficiency and overall quality."