HomeNewsroomPress releasesClayton's 'Behind the Build' Shopping Experience Deconstructs Off-Site Home Building Process

Clayton's 'Behind the Build' Shopping Experience Deconstructs Off-Site Home Building Process

October 5, 20212 min read

New educational video series at retail locations across U.S. to empower homebuying decision

MARYVILLE, Tenn., Oct. 5, 2021 /PRNewswire/ -- Clayton Home Building Group®, a national builder of site-built and off-site built homes, is increasing transparency by showcasing its sustainable, high quality build process in display homes at retail locations across the country. Through new "behind the scenes" videos, Clayton customers can experience firsthand the innovation, efficiency and quality of the company's off-site built construction standards, building materials and home products.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8835751-clayton-launches-behind-the-build-digital-home-building-experience/

Home Centers stocking Clayton Built® homes will feature interactive QR codes throughout its models. During a tour, potential homebuyers can scan each code to discover and explore the series of videos that explore energy efficiency, sealed construction, structural integrity and

About Clayton Home Building Group

Founded in 1956, Clayton is committed to opening doors to a better life and building happyness® through homeownership. As a diverse builder committed to quality and durability, Clayton offers traditional site-built homes and off-site built housing – including modular homes, manufactured homes, CrossMod® homes, tiny homes, college dormitories, military barracks and apartments. All Clayton Built® homes are proudly designed and constructed in America. In 2022, Clayton built 62,620 homes across the country. Clayton is a Berkshire Hathaway company. For more information, visit claytonhomes.com.*CrossMod is a registered trademark of the Manufactured Housing Institute. *

"Off-site built homes are a modern, quality option for anyone looking to buy a home," said Kevin Clayton, CEO of Clayton. "These affordable homes are energy efficient and stylish, though many people aren't aware of the level of craftsmanship built into each design. The Behind the Build experience highlights the benefits the off-site home building process offers home buyers as they make one of the biggest purchasing decisions of their lives."

The Behind the Build digital experience is part of the larger Clayton Built® Promise of strength, integrity and accountability. All Clayton Built® homes are a step above standard federal guidelines, and include the following features that improve overall quality, efficiency and durability:

Manufactured home energy efficiency standards and products that include Low-E windows, SmartComfort® by Carrier® heating and cooling features, an ecobee® smart thermostat and more.
Sealed construction features throughout the home, including window and door flashing, a thermal and moisture-reducing envelope, and air sealing foam tape installed around exterior edges.
Clayton's improved structural integrity ensures that every home includes more floor joists than standard guidelines with a significant increase in lumber and solid OSB constructed floors for better floor strength.
Plumbing features that go beyond federal minimum standards, including advanced crimp connections and flexible PEX plumbing pipes, as well as high-capacity Rheem® water heaters.

To discover and explore the interactive Behind the Build digital experience, visit www.ClaytonBuilt.com.