Clayton #AtHome Social Media Campaign Embraces Staying Home, Giving Back and Connecting Families

MARYVILLE, Tenn., April, 22, 2020 – Clayton, a national home builder of site-built and off-site built homes, is excited to announce the #AtHome social media campaign, designed to encourage families to reflect on and cherish the unexpected time they are spending together at home due to the coronavirus (COVID-19) pandemic.

During this uncertain time, staying home may be necessary for many people but being isolated from one another can be difficult. Clayton is using its unique position as an essential affordable housing provider to encourage staying home and inspiring others to share what they love and appreciate about their homes – including comfort, safety and security. Clayton hopes to nurture a virtual community with the new social campaign, encouraging people to remain positive while highlighting activities and projects to do together while in their homes.

“We know the COVID-19 outbreak creates a challenging time for families, and we believe there is strength when we come together as a community,” said Kevin Clayton, CEO of Clayton. “This new campaign aims to connect people online and create a community that encourages everyone to discover moments of peace and positivity while being at home. We hope to nurture and spread a little bit of joy and awareness during this time of difficulty.”

Unfortunately, many in our country do not have the assurance of stable housing which can make staying at home a challenge, especially when faced with a pandemic and economic crisis.

“This outbreak will undoubtedly destabilize the housing situation for countless families in our country, and our Affiliates will see a surge in evictions when this crisis ends,” said Claas Ehlers, CEO of Family Promise. “However, ‘A Future Begins at Home’ helps us pivot our national service delivery to focus on prevention of homelessness and quickly re-stabilizing families.”