Products & Features

Clayton Homes to Unveil Lifestyle Collection at Berkshire Hathaway Shareholders Meeting

Builder introduces new line of homes designed for specific lifestyles

April 30, 2015

MARYVILLE, Tenn., April 30, 2015 /PRNewswire/ -- At this year's annual Berkshire Hathaway Shareholders Meeting, Clayton Homes will introduce its newest line of innovative homes, The Lifestyle Collection, to home buyers.

The Lifestyle Collection is comprised of four models, each with their own customizable amenities that were designed with certain demographics in mind: Connected, Active, Social and Reflective. Clayton Homes will showcase the Reflective home at Berkshire Hathaway's annual meeting. A "Reflective" homeowner demands a home that focuses on the need to retreat, relax and reflect, while also featuring modern amenities and custom details. The home has an inventive layout that gives residents space for privacy as well as a luxury kitchen for gathering throughout the day. Some of the customizable features available in The Reflective include:

  • Lofted ceilings with transom windows

  • Kitchen island with pendant lighting

  • Window seat with built-in storage

  • Entryway charging station

  • Solid wood cabinets throughout the house

  • Tiled showers with glass doors

  • Brag wall for family photos and keepsakes

The Lifestyle Collection is a line of four different homes designed and built to accommodate different homebuyers' lifestyles. Each home comes with a specific layout and unique set of features allowing consumers to choose a home that reflects their personality and complements their daily routine.

"This is a new frontier for us," said Carl Hill, director of retail marketing at Clayton Homes. "We've always been proud that our homes are customizable based on a customer's needs and wants, but this takes that to a whole new level by providing homes that integrate with a customer's personality and lifestyle."

The company unveiled its first prototype in the series at last year's Berkshire Hathaway shareholder gathering. The Connected home was presented as the "Gen Now Concept" home for the newest collection of homes in the Clayton Homes catalog. Since that meeting a year ago, the company has been busy developing additional models to be a part of The Lifestyle Collection. At this year's Berkshire Hathaway event, The Reflective will take center stage as the company announces that The Lifestyle Collection homes will be available to purchase in the coming months.

"Our customers want homes that have features and amenities that fit their lifestyle," Hill said. "The Lifestyle Collection represents our latest and boldest efforts to offer potential homebuyers innovative homes that cater to their specific interests."

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About Clayton Homes
Clayton Homes has built quality homes since 1956, winning multiple awards for design and construction. Through its affiliates and family of brands, Clayton Homes builds, sells, finances, leases, and insures manufactured and modular homes, as well as commercial and educational buildings. Clayton Homes is a vertically integrated Berkshire Hathaway company whose purpose is opening doors to a better life, one home at a time.