Home Buying

Clayton Reinvents Affordable Homeownership with New Shopping Tech and Smart Building Processes

National homebuilder showcases smart tools and affordable housing solutions at Berkshire Hathaway Shareholders Meeting

May 5, 2018

MARYVILLE, Tenn., May 5, 2018 /PRNewswire/ -- Clayton, a Berkshire Hathaway company and one of the leading builders of prefabricated and site-built homes, will unveil its latest advances in technology and building methods for delivering an extraordinary, forward-thinking affordable home buying experience for customers. At this year's 2018 Berkshire Hathaway Annual Shareholder Meeting, Clayton will introduce innovations designed to offer a wide selection of affordable homes, including traditional site-built, manufactured and tiny homes. The company will showcase the newest construction processes and technologies that have greatly improved the home buying and home building journey to combat the affordable housing crisis in the U.S.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8246152-clayton-berkshire-hathaway-tech-home-building-innovations/


“In a time when the average price of a new home is well out of reach for most American families, our building process offers a disruptive innovation that provides a future solution to affordable housing,” said CEO Kevin Clayton. “Today’s homebuyers shop for their homes in a much different way than they have in the past, and we are always working toward answering those evolving customer needs. Though our company will continue to change and innovate, our commitment to providing all types of quality, stylish homes at an incredible value will never change.”

Clayton Built® prefabricated homes are constructed indoors in climate-controlled building facilities. This off-site construction process offers many benefits, including lower material and construction costs, faster build time, recycling and better quality control. Clayton’s network of 40 building facilities, supply centers and transportation vehicles are spread across the country with a supply division producing windows, wall boards, roof trusses and cabinets that are integrated into the home construction process. Building materials and brand name appliances are purchased in bulk, all of which allows for cost savings on a grand scale. Ultimately, homes are built more efficiently, and the savings are passed along to the customer.

Screenshot of the Clayton HomeTouch app showing the interior of a home.

This year, Clayton will display several consumer tech tools to improve the home shopping experience. Attendees will have the chance to demo these newest innovations for the first time, including the HomeTouch™ interactive software for in-store shopping. HomeTouch™, which features touchscreen technology for an interactive experience, will be featured at Clayton Homes locations across the nation later this Summer. HomeTouch™ will enable buyers to experience 3D virtual tours of available floor plans, browse photos and learn about the off-site home building process. Additionally, shareholders at the meeting will be the first to experience Clayton’s new “Customizer” feature, which will allow users to select design elements of a future home using favorite décor colors and materials. The full spectrum of Clayton Built® homes, including tiny homes, prefabricated homes, and traditional site-built homes, will be available to explore virtually using the tech displayed at the Clayton exhibit.

An interactive exhibit showcasing Clayton’s tech-savvy home buying experience and a selection of different Clayton Built® homes will be on display for Berkshire Hathaway shareholders May 4 and 5, 2018. To browse available homes or experience a 3D virtual tour of a floorplan, visit the Clayton website.

About Clayton
Founded in 1956, Clayton is committed to opening doors to a better life and building happyness® through homeownership. As a diverse builder committed to quality and durability, Clayton offers traditional site-built homes and off-site built housing – including modular homes, manufactured homes, CrossMod® homes, tiny homes, college dormitories, military barracks and apartments. All Clayton Built® homes are proudly designed and constructed in America. In 2022, Clayton built 62,620 homes across the country. Clayton is a Berkshire Hathaway company. For more information, visit claytonhomes.com.
*CrossMod is a registered trademark of the Manufactured Housing Institute. *