Products & Features

Clayton Launches 3D Animated Digital Experience Showcasing Off-Site Construction

Unbuilt, Interactive Facility Tour give prefab home buyers a look inside this innovative, modern building process

May 21, 2019

MARYVILLE, Tenn., May 21, 2019 /PRNewswire/ -- Clayton, one of the nation's largest homebuilders, announced today the launch of Unbuilt and Interactive Facility Tour digital tools to help educate home buyers on off-site construction methods and building materials.

Experience the interactive Multichannel News Release here:


Developed in partnership with London-based production studio Taylor James, Ltd., Unbuilt is a unique digital experience that animates the deconstruction of an off-site-built home – highlighting materials and features as users scroll through the page. The cutting-edge animations and 3-D computer-generated imaging that make "Unbuilt" combine for a unique and seamless user experience.

"Off-site construction methods and materials are modern, efficient and often misunderstood," said Clayton CEO Kevin Clayton. "Never before have customers seen such a visual, animated look inside how our homes are built. We developed these tools to provide a world-class digital experience as part of an educational initiative to help make the home buying process easier for consumers."

To complete the Prefabulous® digital experience, Clayton also launched the Interactive Facility Tour webpage. Users can now take a virtual 3-D journey through a Clayton home building facility and experience first-hand the innovative off-site construction process from start to finish.

"Our home building facilities leverage cutting-edge technology and automation to gain efficiencies that make homeownership more attainable," said Clayton. "We're very excited to lift the veil and show people how this state-of-the-art building method comes together to produce our beautifully designed, quality-built homes."

Unbuilt and the Interactive Facility Tour are a continuation of Clayton's Prefabulous® advertising campaign which launched nationally Feb. 11 – featured in Ad Week and The Drum. With Prefabulous®, the company's mission is to elevate the manufactured housing industry and educate the public about this innovative, efficient and modern method of construction.

About Clayton
Founded in 1956, Clayton is committed to opening doors to a better life and building happyness® through homeownership. As a diverse builder committed to quality and durability, Clayton offers traditional site-built homes and off-site built housing – including modular homes, manufactured homes, CrossMod® homes, tiny homes, college dormitories, military barracks and apartments. All Clayton Built® homes are proudly designed and constructed in America. In 2022, Clayton built 62,620 homes across the country. Clayton is a Berkshire Hathaway company. For more information, visit
*CrossMod is a registered trademark of the Manufactured Housing Institute. *