Products & Features

Clayton Homes Unveils New Gen Now Concept House

Innovation Meets the Newest Generation of Home Buyers

April 25, 2014

KNOXVILLE, Tenn., April 25, 2014 – Clayton Homes, the nation’s largest home builder*, will unveil its new Concept House at the Berkshire Hathaway Annual Meeting on May 3, 2014 in Omaha, Neb. The Concept House, which reinvents the way homeowners live in their homes, was designed to suit the specific interests and lifestyles of the 19 – 37 age group (Gen Now) and reinvents traditional floor plans to accommodate “larger living.”

By 2020, the housing market will consist of more first-time homeowners than ever before, as 92 million Gen Now consumers enter the market. The Gen Now group challenges the norm, embraces individuality and perceives the home as a personal reflection. The design of Clayton Homes’ Concept House is based on extensive research and insight into Gen Now and represents the innovative details that this generation looks for in their homes. Its aesthetics include cool and trendy elements, while its spaces offer flexible rooms, useful areas and built-in storage. Rooms are designed to evolve and grow with the homeowner over time and adapt to changing needs.

Gen Now concept home front exterior

Included in the Concept House are Smart Points, Clayton Homes’ collection of features and technologies that provide unexpected conveniences, such as a recharging station for electronics, sliding barn doors that transform spaces, unique storage areas and modern design elements

“We have spent a lot of time learning about Gen Now in order to create a home that truly represents it,” said Kevin Clayton, CEO of Clayton Homes. “Our designers have put careful thought and attention into supplementing this generation’s lifestyle throughout the home. We constantly focus on innovation, and we wanted to create a home that would meet the needs of this impactful age group.”

Gen Now concept home living room

Smart Points

While the Gen Now Concept House is not available for purchase, the Smart Points within it can be customized into many of the homes that Clayton Homes offers. Home buyers can purchase a Clayton Home with Smart Points at any of its Home Centers located across the United States.

Clayton Homes’ full collection of Smart Points meets the needs and desires of four different generational groups: Gen Now (19 – 37), Gen X (38 – 47), Zoomers (48 – 68) and Prime Timers (69 and older).

Watch the Concept Home video.

About Clayton Homes
Clayton Homes has built more than 1.5 million homes since 1956, winning multiple awards for design and construction. Through its affiliates and family of brands, Clayton Homes builds, sells, finances, leases, and insures manufactured and modular homes, as well commercial and educational buildings. As the nation’s largest home builder*, Clayton Homes is a vertically integrated Berkshire Hathaway company whose purpose is opening doors to a better life, one home at a time.

America's Largest Homebuilder in 2013 as of 6/12/2014, based on a comparison of the number of manufactured homes sold to the number of site built homes sold as reported by and the number of manufactured homes shipped as compared to all other manufactured home manufacturers as reported by the Manufactured Housing Institute.