Looking Forward

We strive to be extraordinary at every customer touchpoint, creating not only a happy customer, but a seamless entry into new homeownership.

For us, customer experience starts before you even decide to buy a home and lasts even after you finish moving in. That’s why we started the Building Happyness® Initiative, aimed at making sure home buyers have the information they need at every step to ensure a stress-free journey home.

Our Customers

Our customers are the most important piece of the Clayton story. We never want to forget why we started: to give people the chance to build a better life through homeownership. We always want to give our customers the opportunity to share their own Clayton stories. Here are a few stories from our 2019 homeowners that you don’t want to miss.

Beseda Family

This Texas family thought their Clayton Built® house would be a temporary step before building their family’s dream home, not knowing it would be everything they hoped for. After moving in and adding their own personal touches, the Besedas found the home was the perfect place for their family to grow.


Wise Family

Retired couple Darla and Terry never thought their home in Mexico Beach, FL., would end up going face-to-face with a Category 4 hurricane. When the couple returned after evacuating for the storm, they prepared themselves for the worst. Instead, they were surprised to find their Clayton Built® modular home was structurally unharmed, with only a few missing shingles and small leaks.


Rocky Hedge Farm

Sarah, known for her blog, Rocky Hedge Farm, found her perfect project in a previously owned Clayton Built® home. Sarah and her family were amazed by the home’s quality, durability and strong foundation. She now walks her readers through the remodeling experience and educates her followers on the benefits of off-site built housing.


Net Promoter Score

Customer feedback helps drive our service and innovation. The Net Promoter Score®, or NPS, is one of the most telling measurement tools we use internally. This internationally recognized system boils customer satisfaction down to the single most important question:

How likely would you be to recommend us to friends and family?

We continuously listen to our customers, and the feedback we receive helps us build smarter homes.

Net Promoter Score and NPS are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.

Looking Forward

Any way you measure it, our story in 2019 was one of growth and progress. Our passion and drive in everything we do keeps us focused on our devotion to our customers, our team members and the housing industry. We know that innovation is a journey without end, and it’s a journey we look forward to continuing and sharing with you.

* Trademarks of companies other than Clayton that appear within this Annual Review are the property of those other companies.


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